Liberatory Business with Simone Seol
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.
We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
Liberatory Business with Simone Seol
8. Building “know, like and trust” without oversharing
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Simone Grace Seol
Yes, building "know, like, and trust" matters in marketing...
,,, but you don't need to be overly personal, pretend to be everyone's BFF, or spill your deepest secrets!
Listen to hear more about:
- How "know, like, and trust" is actually created in both consumer products and personal services
- When you actually need to build relationships, as opposed to having a product that sells itself
- The difference between authenticity and "performing intimacy"
- Why it's worth it to build relationships with people who care about YOU, beyond the transaction