Liberatory Business with Simone Seol
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.
We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
Episodes
48 episodes
47. My Mom's 7-Figure Business Wisdom - with Dr. Joey Liu
My parents built a seven-figure business in Korea starting at age 50, almost completely broke, with zero business experience. And I'm telling their story for the first time.Listen to hear more about:What happened when ...
•
47:39
46. Rescue your dreams from capitalism: visioning at the scale that your ancestors meant for you - with Dr. Joey Liu
Capitalism taught you that "generational wealth" is the pinnacle of success. But what if that vision is actually a trap designed to keep you stuck?Your ancestors might be crossing their arms and giving you a side-eye, asking:...
•
35:31
45. Revolutions need revenue: LIBERATORY PRICING - with Dr. Joey Liu
You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out.We offer you a third way: liberatory pricing, which allows your business to thrive as an engine for redistribution....
•
48:26
44. Why I raised my course price from $460 to $3000
In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460. Her next words to me were — no joke — "That's an embarrassment." Um. Excuse me. What?What fo...
•
17:05
43. Unlearning scarcity: How to steward big money - with Dr. Joey Liu
You can have the most beautiful vision for change — but without material resources, your vision can't go very far. Dr. Joey Liu and I chat about why good-hearted people have been systematically kept away from money, and what becomes...
•
38:01
42. Your ancestors are your liberatory business guides - with Dr. Joey Liu
When you know who dreamed of you, who sacrificed for you, who cleared the path for your existence — it becomes impossible to feel small. I'm inviting you to join me and Dr. Joey Liu for a conversation about why ancestral communion i...
•
57:45
41. Small Sell vs. Big Sell
You're making offers for your thing — your program, your membership, your product — and wondering why people aren't buying. Here's what's probably happening: you're only selling the "big sell" and skipping the "small sells."In this ep...
•
21:03
40. How to practice allyship when we're all in danger - with Rashida Bonds
So many of us are actually scared right now — for ourselves, our loved ones and neighbors. So many are asking: “What can I do?” In this episode, Rashida Bonds and I offer the answer. We’re talking about simple acts of care as the mo...
•
30:18
39. Invitation to Chuseok celebrations
I'm celebrating Chuseok — one of Korea's biggest holidays — and I'm inviting you to join me, because the thousand-year-old wisdom at the heart of this tradition has never been more urgent.In a world that tells us that "self-made" is a re...
•
21:51
38. The "Spiritual"-to-MAGA Pipeline: why colonized spirituality leads to fascism
Episode 38: The “Spiritual”-to-MAGA Pipeline: Why Colonized Spirituality Leads to FascismHow do people who speak of love, light, and unity end up parroting authoritarianism, white supremacy, and fascism? In this powerful and deepl...
•
19:31
37. Loving The Poop Of Life (interview with Danny Lim)
Back in March 2025, I recorded a raw and intimate conversation in Finland with my friend Danny Lim, the preeminent life coach and coach trainer of Singapore. In this episode, we talk about:Why I share from o...
•
1:39:04
36. Intentional, aggressive, and imperfect care
Who cares if you've made millions of dollars and helped thousands of people... if you have no one you trust to pick up the phone at 2 AM when your world is falling apart? We live in an individualistic, "mind your own business" cultu...
•
22:20
35. Business does NOT equal capitalism: a guide for reclaiming commerce
Capitalism is so entrenched in our world, it's hard to think of business, money, and wealth outside of it. And yet, capitalism is extremely new to human history — even the history of human commerce.Commerce that connected and enriched hu...
•
36:26
34. YES to millionaires, NO to billionaires
Millionaire. Billionaire. These words get thrown around like they're similar, but they're far from the same. One is disastrous for the health of local economies, and the other is not.Listen to hear more about:<...
•
21:28
33. Radical Hope: A Technology of Future Creation
If you've been searching everywhere for hope — in politics, business, self-development — only to find yourself more discouraged than when you started, this episode is for you. The surprising thing is that conventional ideas about ho...
•
35:47
32. How to find your people: Part 4. Slow growth is real growth
In this final episode of our series on finding your people, we explore why slow growth is the only real growth — and why the obsession with speed is actually working against your long-term success.In this episode, you'll learn about:<...
•
37:15
31. How to find your people: Part 3. Put creativity before strategy
In the third episode of our 3-part series on finding your people, we explore why marketing is actually an art form, not just a business strategy — and why this shift might change everything about how you attract the right people to your w...
•
26:21
30. How to find your people: Part 2. Decolonize the idea of giving value
You've probably heard this advice a million times: "give value." Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right?Well, weirdly e...
•
20:04
29. How to find your people: Part 1. Talk less about the work
Let me help you find your people online (Worksheet included below!)The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one yo...
•
37:46
28. YES to authenticity, NO to personal branding
The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your busin...
•
23:45
27. Fear of being cancelled, Part 3: Why cancellation can’t hurt you
In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think.In this episode, you'll...
•
25:34
26. Fear of being cancelled, Part 2: Why you’re probably not cancellable
What if everything you think you know about being "canceled" is wrong?Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might ...
•
19:32
25. Fear of being cancelled, Part 1: How to build an un-cancellable identity
The biggest threat to your voice isn't the internet mob.... it's YOU!If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing...
•
39:37
24. Why life coaching is a horrible business (feat. Billy Seol)
Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence. But the rarely-discussed truth? There are deeper structural barriers at play that make li...
•
54:18