Liberatory Business with Simone Seol
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.
We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
Episodes
31 episodes
30. How to find your people: Part 2. Decolonize the idea of giving value
You've probably heard this advice a million times: "give value." Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right?Well, weirdly e...
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20:04
29. How to find your people: Part 1. Talk less about the work
Let me help you find your people online (Worksheet included below!)The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one yo...
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37:46
28. YES to authenticity, NO to personal branding
The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your busin...
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23:45
27. Fear of being cancelled, Part 3: Why cancellation can’t hurt you
In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think.In this episode, you'll...
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25:34
26. Fear of being cancelled, Part 2: Why you’re probably not cancellable
What if everything you think you know about being "canceled" is wrong?Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might ...
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19:32
25. Fear of being cancelled, Part 1: How to build an un-cancellable identity
The biggest threat to your voice isn't the internet mob.... it's YOU!If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing...
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39:37
24. Why life coaching is a horrible business (feat. Billy Seol)
Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence. But the rarely-discussed truth? There are deeper structural barriers at play that make li...
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54:18
23. Don’t go “all in.” Get a job.
Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dastardly lie in this episode. Listen to learn more about:The unholy truth about who created ...
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22:45
22. My birth chart breakdown: understanding your paradoxical nature (feat. Karen Hawkwood)
You've probably been told there's something wrong with you: maybe you're "too sensitive" or "too impractical." Maybe one side of you is full of dreamy ideas, and another side of you is hyper-critical and cynical. All of us come with...
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1:32:12
21. Don't panic (feat. Rashida Bonds)
We're living through some intense times. The U.S. may be rapidly turning into a dictatorship. We're watching genocides, famines, and refugee crises unfold in real time, in almost every continent. Our message for you?Do not pa...
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18:47
20. Breaking the addiction to business growth
In this episode, we're talking about the endless quest for 'more, more, and more' growth and how our pursuit of business growth can actually function like an addiction.Listen to hear more about:Why business growth can literal...
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27:06
19. The myth of location independence, inter-being and reciprocal responsibility
The promise of location independence has become the holy grail of entrepreneurial success. But what if our obsession with unlimited mobility is actually disconnecting us from something essential? This episode explores the spiritual and ethical ...
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19:45
18. A more relational way to handle sales objections
Most sales training treats objections as obstacles to be conquered. This episode introduces a radical shift in how we perceive and respond to the hesitation we encounter in sales conversations.Listen to hear more about:A surp...
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12:18
17. The uncomfortable paradox of business coaching
Let's talk about the elephant in the room: how business coaching profits from financial anxiety in an unstable world, and how we can navigate this tension with integrity.Listen to hear more about:The paradox at the heart of b...
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28:19
15. Part 1: The Six Pillars of merging marketing strategy with soul
I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit.Introducing: the Six Pillars that will allow you to feel like your marketing strategy isn't separate fro...
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34:48
14. Pricing strategies that actually work
If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not alone. And if you've ever found yourself bouncing between prices, feeling resentful of clients, or apologiz...
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27:06
13. My thoughts on using AI for marketing
I'm not anti-AI. But when you're letting AI drive your creative direction instead of supporting it, your audience can sense it — even if they don't know how to explain it. And it's costing you more than you think.Listen to hear more abou...
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22:47
12. How to get testimonials that don't suck
If asking for testimonials makes you feel awkward, self-conscious, or like you’re begging for praise — you’re not alone. And if you’ve ever sat on a pile of glowing testimonials that you don’t quite know how to share… this episode is for you.
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22:51
11. Incongruence Part 2: The third way between strategy and soul
In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run.Listen to hear more about:
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20:36
10. Incongruence, Part 1: The cost of misalignment
I'm diving into one of the most overlooked but critical issues in online business: incongruence.This is something few people name, but almost everyone feels. When what you're saying on the outside doesn't match what you're feeling ...
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30:38
9. My thoughts on intellectual theft
Let's about what to do when people copy your work — ouch!Even though it's not fun when it happens, it's still possible to protect your energy, stay focused on your creativity, and keep growing your business without getting stuck in bitte...
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22:07
8. Building “know, like and trust” without oversharing
Yes, building "know, like, and trust" matters in marketing... ,,, but you don't need to be overly personal, pretend to be everyone's BFF, or spill your deepest secrets!Listen to hear more about:How "know, like, an...
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22:04
7. Upward, lateral, downward: a holistic framework of growth
Let's talk about how white supremacy fuels the toxic "endless growth" mindset in business, and offer a healthier three-dimensional framework based on natural limits that transforms how we define success.Listen to hear more about:...
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17:23