Liberatory Business with Simone Seol
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.
We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
Episodes
39 episodes
37. Loving The Poop Of Life (interview with Danny Lim)
Back in March 2025, I recorded a raw and intimate conversation in Finland with my friend Danny Lim, the preeminent life coach and coach trainer of Singapore. In this episode, we talk about:Why I share from o...
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1:39:04
36. Intentional, aggressive, and imperfect care
Who cares if you've made millions of dollars and helped thousands of people... if you have no one you trust to pick up the phone at 2 AM when your world is falling apart? We live in an individualistic, "mind your own business" cultu...
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22:20
35. Business does NOT equal capitalism: a guide for reclaiming commerce
Capitalism is so entrenched in our world, it's hard to think of business, money, and wealth outside of it. And yet, capitalism is extremely new to human history — even the history of human commerce.Commerce that connected and enriched hu...
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36:26
34. YES to millionaires, NO to billionaires
Millionaire. Billionaire. These words get thrown around like they're similar, but they're far from the same. One is disastrous for the health of local economies, and the other is not.Listen to hear more about:<...
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21:28
33. Radical Hope: A Technology of Future Creation
If you've been searching everywhere for hope — in politics, business, self-development — only to find yourself more discouraged than when you started, this episode is for you. The surprising thing is that conventional ideas about ho...
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35:47
32. How to find your people: Part 4. Slow growth is real growth
In this final episode of our series on finding your people, we explore why slow growth is the only real growth — and why the obsession with speed is actually working against your long-term success.In this episode, you'll learn about:<...
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37:15
31. How to find your people: Part 3. Put creativity before strategy
In the third episode of our 3-part series on finding your people, we explore why marketing is actually an art form, not just a business strategy — and why this shift might change everything about how you attract the right people to your w...
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26:21
30. How to find your people: Part 2. Decolonize the idea of giving value
You've probably heard this advice a million times: "give value." Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right?Well, weirdly e...
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20:04
29. How to find your people: Part 1. Talk less about the work
Let me help you find your people online (Worksheet included below!)The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one yo...
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37:46
28. YES to authenticity, NO to personal branding
The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your busin...
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23:45
27. Fear of being cancelled, Part 3: Why cancellation can’t hurt you
In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think.In this episode, you'll...
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25:34
26. Fear of being cancelled, Part 2: Why you’re probably not cancellable
What if everything you think you know about being "canceled" is wrong?Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might ...
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19:32
25. Fear of being cancelled, Part 1: How to build an un-cancellable identity
The biggest threat to your voice isn't the internet mob.... it's YOU!If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing...
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39:37
24. Why life coaching is a horrible business (feat. Billy Seol)
Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence. But the rarely-discussed truth? There are deeper structural barriers at play that make li...
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54:18
23. Don’t go “all in.” Get a job.
Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dastardly lie in this episode. Listen to learn more about:The unholy truth about who created ...
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21:28
22. My birth chart breakdown: understanding your paradoxical nature (feat. Karen Hawkwood)
You've probably been told there's something wrong with you: maybe you're "too sensitive" or "too impractical." Maybe one side of you is full of dreamy ideas, and another side of you is hyper-critical and cynical. All of us come with...
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1:32:12
21. Don't panic (feat. Rashida Bonds)
We're living through some intense times. The U.S. may be rapidly turning into a dictatorship. We're watching genocides, famines, and refugee crises unfold in real time, in almost every continent. Our message for you?Do not pa...
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18:47
20. Breaking the addiction to business growth
In this episode, we're talking about the endless quest for 'more, more, and more' growth and how our pursuit of business growth can actually function like an addiction.Listen to hear more about:Why business growth can literal...
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27:06
19. The myth of location independence, inter-being and reciprocal responsibility
The promise of location independence has become the holy grail of entrepreneurial success. But what if our obsession with unlimited mobility is actually disconnecting us from something essential? This episode explores the spiritual and ethical ...
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19:45
18. A more relational way to handle sales objections
Most sales training treats objections as obstacles to be conquered. This episode introduces a radical shift in how we perceive and respond to the hesitation we encounter in sales conversations.Listen to hear more about:A surp...
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12:18
17. The uncomfortable paradox of business coaching
Let's talk about the elephant in the room: how business coaching profits from financial anxiety in an unstable world, and how we can navigate this tension with integrity.Listen to hear more about:The paradox at the heart of b...
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28:19
15. Part 1: The Six Pillars of merging marketing strategy with soul
I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit.Introducing: the Six Pillars that will allow you to feel like your marketing strategy isn't separate fro...
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34:48