Liberatory Business with Simone Seol
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.
We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
Episodes
98 episodes
[100 posts, 30 days] The LIVE Garbage Post Challenge starts October 13
Reporting live, from Maui! I'm thrilled to announce: for the first time EVER, we're doing the Garbage Post Challenge together, live, as a community! 100 posts in 30 days. We ...
96. Q&A Part 2: Why I killed Joyful Marketing, why I brought it back + lightning round
Why would I close a business course that was adored by so many students — which was also making me a ton of money? Danny asked. I bare it all.Listen to hear more about:Wh...
95. Q&A Part 1: Going viral, disappointing launches, and clean vs. dirty desperation
At the end of my filming videos for Joyful Marketing 2.0, my friend and I sat down to do a spontaneous Q&A.Danny Lim asked me a bunch of questions. I gave him my unfiltered answe...
94. How to solve people's problems for free (a.k.a. the best marketing)
The best marketing you can do is being really, really good at solving your people's problems.So, what are your people's problems, and how do you actually solve them? Let's make it simple. Listen to this episode to learn more ...
93. Marketing templates, formulas, and AI slop
A lot of business marketing advice promises clarity: find your niche, define your positioning, choose your content pillars, follow the strategy.But sometimes what feels like clarity is actually false resolution. Somebody gives you an ans...
92. How I decide which collaborations to say yes to (plus: how to spot the red flags)
I've said no to collaborations that would have put me in front of huge audiences. And I've said yes to ones that I stood to gain zero financial benefit from.I have a unique approach to collaborations, it's served me very well over the ye...
91. How to attract clients who already trust you
Who you think you're talking to when you're writing copy?That invisible person can make or break your marketing.And no, I'm not talking about an "ideal customer avatar." I'm talking about something more energetic. Listen to hear m...
90. You should write a book. Here's the ADHD-friendly way
This episode is just me yelling at you to PLEASE GO WRITE YOUR BOOK.(Plus some genius tips on how to actually get it done.)For most of human history, the ability to record and spread your ideas was only reserved for the most privi...
89. Why nobody's buying: the 6-point offer checklist
"No one is buying. What's going on?"This is the checklist I run through with clients when the sales just aren't happening, and they want to understand why. The good news is: the fix is simple, and you can start to turn things...
88. Why people don't take you up on your FREE offer
You put something out for free — something truly valuable, something you were proud of — and got crickets. Nothing. Nada. What gives?I learned the hard way that there's a good reason people don't take you up o...
87. The cure to "I don't know what to say"
Has this ever happened to you?You're looking at a blank screen, you need to write copy... and your brain comes up with a big fat NOTHING. You think to yourself: "I don't know what to say!" And the more you try to wrack your b...
86. The painless way to write calls-to-action
This is one of the simplest changes you can make to upgrade your sales game.Add better calls-to-action (CTAs).Adding CTAs to your copy can feel awkward when you think of it as getting someone to do something for you. H...
85. What if you've "tried everything" and it's still not working?
This is a short but powerful one. A loving kick in the pants.I talk to so many entrepreneurs who have "tried everything"... and yet, none of it seems to move the needle.It's a very frustrating place to be. And here are the coachin...
84. Better than a "I help" statement
Everyone tells you you need a crisp "I help" statement. Like: "I help such-and-such-people do something-something."If you're like most entrepreneurs online, you've spent real hours agonizing over the words... only to feel like it doesn't...
83. How to become a content machine
A friend once asked whether I secretly have an army of content producers behind me. After all, how else could one person put out that much?Of course, I don't. The thing that produces all of it isn't extraordinary talent, or having a ton ...
82. The leaks in your bucket
This is a short but powerful one.This is an archive episode I'd forgotten I recorded, and this unexpectedly moving parable was exactly what I needed to hear.Hope it lands in the same way for you -- encouraging you and che...
81. Result surprise
You've done all the things. Checked all the boxes. So... why isn't your business working?I call that "result surprise", and it's one of the most useful things you can gain insight into. Because it means the story you're telli...
80. Three un-skip-able sales essentials
There's an ocean of marketing advice out there. It feels complicated and sometimes contradictory. What applies to you? What are you supposed to prioritize?Let me simplify it for you. there are only three things you actually have to focus...
79. Decolonizing Manifestation: Part 4 - The lifelong practice
Almost everything about manifestation gets taught on a short timeline. Manifest this by the end of the month, hit this number in 6 months, call in this person in the next year.Of course, that's real and useful. AND you're not just going ...
78. Decolonizing Manifestation, Part 3: The technology of reality creation
This is part three of the Decolonizing Manifestation series, and we dive into the "how" of reality creation.If manifestation is a collaboration with your ancestors — not a solo act of willing things into being into a blank canvas — then,...
77. Decolonizing manifestation, Part 2 - The origin of our desires and destiny
Conventional manifestation puts all the weight on you: what you want, what thoughts you think, what you put on your vision board, your vibrations.In today's episode, I'm proposing a radical reframe.&nb...
76. Decolonizing Manifestation, Part 1: The Roots of Magic
Why am I teaching manifestation as a marketing teacher?Because effective marketing IS manifesting: changing reality with your intention. Good marketers are master manifestors.But we need to get to the roots of the idea. Because th...
75. How I use tarot cards as a business tool
Tarot is a very important tool for my business. In this episode, I'm unpacking how I use itWhat I'm really teaching in this episode is how to work with any tool that gives you access to knowing beyond your rational mind - withou...
74. We want you to make cool shit with AI. Here's why.
If you're exhausted by AI replacing human voices, automating the soul out of everything, and those hustle-y calls to "adopt AI or be left behind" — we're with you.But here's the other side. Right now, for the first time ever, you have th...
73. My story of growing up Korean and ADHD - a conversation on neurodivergence and intersectionality with Jak Levine-Pritzker
When ADHD coach Jak Levine-Pritzker asked me to be interviewed for her upcoming book on ADHD and intersectionality, I said yes — and asked if we could share it on the podcast too. What followed was one of the most vulnerable convers...