Liberatory Business with Simone Seol
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.
We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
Liberatory Business with Simone Seol
11. Incongruence Part 2: The third way between strategy and soul
In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run.
Listen to hear more about:
- Why modern marketing is built on insecurity — and how we got here
- How to spot incongruence in your own business without shame or blame
- What I call “the third way”: a path that’s both soulful and skillful
- Four key elements of aligned business: self-knowledge, craft, feedback, and real timelines
- What to do when things aren’t working — even when you’re doing everything “right”
This episode will help you stay grounded, skillful, and true to yourself — even when results are slow, and the noise of the industry gets loud.