Liberatory Business with Simone Seol
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.
We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
Liberatory Business with Simone Seol
30. How to find your people: Part 2. Decolonize the idea of giving value
You've probably heard this advice a million times: "give value."
Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right?
Well, weirdly enough, this popular advice might just be exactly what's keeping your people from finding you.
Listen to this episode to explore:
- Why the ubiquity of "giving value" makes your shares invisible
- Why this framework sets up an impossible mental calculation that drives good-hearted people crazy
- How conventional marketing advice is literally built on colonial thinking
- The one simple question that changes everything about how you show up